Lab+5

In today’s modern world, virtually everything is done on the Internet – including advertising. With the advent of the Internet, people are spending less time watching T.V., listening to the radio and reading the newspaper. Instead, people are going on the Internet to watch their favourite shows, read the news and listen to MP3’s. Consequently, traditional “interruption-style” advertising is essentially losing its influence on its audience. Many businesses are using the virtual world to connect with their customers – or potential customers. Businesses create websites that incorporate most of the information a potential customer would be looking for. This is a great way for companies to grab their future customer’s attention. Moreover, the fact that word spreads so quickly on the Internet is certainly a terrific benefit for companies. Businesses actually do not even have to spend as much money on advertising because we basically do their advertising for them. When a person sees something they like on the Internet, he/she is only a few clicks away from spreading that particular product across the Internet to other potential customers. Companies just have to focus on creating an appealing product and presenting it well on their website or within other websites. The rest is left up to the public, who can spread their opinion on whether they love the product or hate it. In addition, companies can use pop up ads and webpage ads as an advertising tool to draw their customers in. However, this method is not as effective since most people are just annoyed with such ads and completely ignore them. Most people even install applications to block pop ups and webpage ads. In fact, I would say traditional advertising such as commercials and billboards draw the attention of the public more so with their catchy jingles and tantalizing images.