Lab+7

Although the Internet certainly has its disadvantages, it also carries a vast amount of benefits by connecting various people, with assorted tastes, around the world. In today’s world, having a cellular telephone once you reach your early teens – sometimes even earlier - is the norm. In fact, many people in North America do not only own a cellular telephone, but also have a music player, most likely an iPod, and/or a computer with high speed Internet connection. The Internet is slowly adopting all the various mediums such as television, newspapers, movies, music and games – and at the same time allowing everyone in the world to share these mediums through something known as the Social Media. People spend a great deal of time connecting with one another through social networks such as Facebook and Twitter and constantly strive to actualize a unique persona of their own. Businesses are using the social media as a way to not only understand their customers’ wants and needs but also as a catalyst for marketing their products or services.

Naheed Nenshi, now the mayor of Calgary, used the Internet and its many benefits as a tool to help him succeed in the political campaign. By utilizing Facebook, Twitter and blogs, Nenshi was able to increase the number of polls to 13,000 supporters on Facebook. With the number of users increasing dramatically year by year, using the Internet to inform and educate people is a superb idea. The article stresses the importance of businesses taking advantage of these social media networks.